Poultry Business based in Kapsoya
Geoffrey started the poultry business in 2010 with an initial 10 chicken. In the course of time they reproduced and he sells them for a profit.
The training helped me understand the need to look for favorable markets, for this reason, I will be selling chicken in Western province where there is a high demand in August during the period of initiation,. He explains.
One of the lessons that participants learn in the marketing session is on product diversification. Diversification increases profitability through greater sales volume obtained from new products and new markets. Geoffrey decided to diversify into rabbit keeping in response to growing customer needs as well as counter fluctuations in chicken demands.
Geoffrey participated in the 2010 Eldoret class.